Page 274 - DESIGN MAKE LOVE by StudioBeam

3 D-esign: How to successfully design high-end in a threesome

The Studio Beam team succeeds to accomplish this impossible task on a daily basis: from Gilbert and George
to Dolce & Gabbana- the art world has its rightful share of couples working as an high end art-design team,
sharing both the creative process, glory and success. But it is very rare to meet such success come to fruition
in a high end threesome.
I met with Studio Beam team to find an answer to this million dollar question: how is design in a threesome
actually done?.... Meet Oded Sapir, Oz Ohayon and Maayan Edwy, otherwise known as "The Beam-Team".

So, how did you guy's find each other?

Oz: "I met Oded at school - in the Design Academy, and we became fast friends. After school was over he
received a big instillation project, and before losing his head over it - he called me up to join him, and after
that we just kept on going, receiving more project offers - and ended up sticking together. Maayan joined
us much later in what seems like a fated move - she contacted us interested in design work - and we clicked
immediately, and the rest is history."

What qualities do each of you bring to this three some? what are your individual points of view?

Oded: "I think the fundamental base of our threesome not a man of many words, my objective is to solve
are the different viewpoints we bring with us - and the puzzle they present me, in the most purified and
pour into our creative process. I can indicate myself clean path. My way to de - clutter the world around
as having an ongoing entrepreneur dialogue with me is to place in it new objects that comprise their
materials: matter enchants and seduces me. From own purified design structure. You can say that
a very young age I had an urge to touch everything I I am always in pursue of objects conserving their

passed by - pillars, columns, buildings, every object inner energy. “Less is more" - in the sense of the
and every surface needs to be felt, touched, even production energy itself that is comprised in a
licked occasionally - to understand it's structure successful object.”
meaning. I experience everything through all my Maayan: "For me design is my mother tongue - I have
senses, and the dialogue is the understanding what always intuitively spoke it's language: formative,
new process can evolve through this material, what structural and colorfulness that blend together.
new interpretation can be sculpted out of it. I am the I have no blind spots, and objects around me are

alpha point; throwing into the middle of our triangle never concealed from my eyes. I have an ongoing
a new material to deal with." dialogue with them, they define my inner world,
Oz: “My passion is the purification of the creative and I have a-lot to say back to them!..... To express
design process. Every material comprises a structure myself through them is successfully achieved in
problem that needs solution through this process. My the fluency between geometrical and free hand
instincts befriend materials on their technological contours. The dialogue between them produces an
level: they whisper to me their potential. Since I am essence of purity and balanced perfection for me."