Page 275 - DESIGN MAKE LOVE by StudioBeam

How do you combine these different reference points into one unified creative process?

Oz: “I think the way we are complementary of each Oded: “The design path of each new object is over
other produces a working process in which material- when we achieved the learning experience that is
follows function - follows form. Our ongoing process latent in it, and only then we can move on to our next
always begins with Oded throwing a new material learning experience, our next material adventure."
in the center of our triangle - with his passion for
new possibilities, while we study it's DNA structure
function - which leads us to a new dialogue form.

We always insist that the path itself be guided by a
map of simplicity."

From the view point of a process bringing change by design: What is the best example of this
process achieving it's inner goal in your experience?

Oded: “I think this process achieved it's highest purification level in the design of our "Slims" collection. This
collection was born after a long period of designing objects that induce heaviness around them. We had an
urge to purify matter and feelings into a minimalist experience: our nostalgic memories of industrial objects
designed in centuries past turned into a wire contour bone structure that light passing through it - defines
the memory itself. We dismantled the industrial nostalgia in order to reach its DNA structure, and use it to
construct a new language for a nostalgic future. Our path achieved a contour of a memory, which touched
the heart of many people, and made the "Slims collection" a leading collection adopted by many true design
lovers, and an ongoing success. But the core of our true change by design is our ongoing three some creative

process, always looking for the next material, next challenge, next adventure. This passionate path itself is
the true change achieved by design, and one we are committed to walking for a very long time, way into our
future. We hope many true design lovers will follow and join us in our journey."